AMA Enterprise site's UX Dashboard
2024
Problem
Our team lacked a way to track performance on projects we had completed.
Variables
Categorical
Users (Nominal), Types of Interactions (Nominal), Time (Interval)
Quantitative
Number of Users, Number of Interactions
Relationship
We're measuring a comparison through ratios by dividing the interactions by the number of users or sessions.
Main Message
This graph needs to communicate the metrics that are most important to the User Experience designers on the product team.
Design Decisions
I chose to only show metrics for most of the key performance indicators since that's what helps us see the relationship. I left the user engagement as a bar chart to give it some weight on the dashboard and because seeing how users are engaging over time might help us indicate factors that lead to ebbs and flows.
Takeaways
Users are engaging with the project I have selected at the moment but it's not leading to conversions. Maybe we can improve the project so the membership call to action is louder.
Software Used
Quantum Metrics
AMA Enterprise site's UX Dashboard
2024
Problem
Our team lacked a way to track performance on projects we had completed.
Variables
Categorical
Users (Nominal), Types of Interactions (Nominal), Time (Interval)
Quantitative
Number of Users, Number of Interactions
Relationship
We're measuring a comparison through ratios by dividing the interactions by the number of users or sessions.
Main Message
This graph needs to communicate the metrics that are most important to the User Experience designers on the product team.
Design Decisions
I chose to only show metrics for most of the key performance indicators since that's what helps us see the relationship. I left the user engagement as a bar chart to give it some weight on the dashboard and because seeing how users are engaging over time might help us indicate factors that lead to ebbs and flows.
Takeaways
Users are engaging with the project I have selected at the moment but it's not leading to conversions. Maybe we can improve the project so the membership call to action is louder.
Software Used
Quantum Metrics
AMA Enterprise site's UX Dashboard
2024
Problem
Our team lacked a way to track performance on projects we had completed.
Variables
Categorical
Users (Nominal), Types of Interactions (Nominal), Time (Interval)
Quantitative
Number of Users, Number of Interactions
Relationship
We're measuring a comparison through ratios by dividing the interactions by the number of users or sessions.
Main Message
This graph needs to communicate the metrics that are most important to the User Experience designers on the product team.
Design Decisions
I chose to only show metrics for most of the key performance indicators since that's what helps us see the relationship. I left the user engagement as a bar chart to give it some weight on the dashboard and because seeing how users are engaging over time might help us indicate factors that lead to ebbs and flows.
Takeaways
Users are engaging with the project I have selected at the moment but it's not leading to conversions. Maybe we can improve the project so the membership call to action is louder.
Software Used
Quantum Metrics
Engagement on Articles Chart added to Dashboard
2024
Problem
I needed to place icons for these actions in an order as a designer, so I wanted to see which icons users were interacting with the most.
Variables
Categorical
Actions users can take in the action bar on the article page. (Nominal) Labeled as Events because that is what they are called in Google Analytics.
Quantitative
The number of times users completed the actions.
Relationship
The relationship I'm trying to show in the data is a ranking between all the actions in the action bar.
Main Message
The graph needs to show me which users interact with which actions the most.
Design Decisions
This was a pretty simple chart to make, I placed the actions (events in GA) on the x-axis so you could see the volume of interactions from highest to lowest to easily know how to order the icons.
Takeaways
In my design I ordered the icons as print icon, share icon, subscribe icon, then bookmark icon.
Software Used
Power BI
Engagement on Articles Chart added to Dashboard
2024
Problem
I needed to place icons for these actions in an order as a designer, so I wanted to see which icons users were interacting with the most.
Variables
Categorical
Actions users can take in the action bar on the article page. (Nominal) Labeled as Events because that is what they are called in Google Analytics.
Quantitative
The number of times users completed the actions.
Relationship
The relationship I'm trying to show in the data is a ranking between all the actions in the action bar.
Main Message
The graph needs to show me which users interact with which actions the most.
Design Decisions
This was a pretty simple chart to make, I placed the actions (events in GA) on the x-axis so you could see the volume of interactions from highest to lowest to easily know how to order the icons.
Takeaways
In my design I ordered the icons as print icon, share icon, subscribe icon, then bookmark icon.
Software Used
Power BI
Engagement on Articles Chart added to Dashboard
2024
Problem
I needed to place icons for these actions in an order as a designer, so I wanted to see which icons users were interacting with the most.
Variables
Categorical
Actions users can take in the action bar on the article page. (Nominal) Labeled as Events because that is what they are called in Google Analytics.
Quantitative
The number of times users completed the actions.
Relationship
The relationship I'm trying to show in the data is a ranking between all the actions in the action bar.
Main Message
The graph needs to show me which users interact with which actions the most.
Design Decisions
This was a pretty simple chart to make, I placed the actions (events in GA) on the x-axis so you could see the volume of interactions from highest to lowest to easily know how to order the icons.
Takeaways
In my design I ordered the icons as print icon, share icon, subscribe icon, then bookmark icon.
Software Used
Power BI
User Task Importance Ranking based on Search Terms
2024
Problem
Trying to use search keywords input by users to determine what tasks users come on the website to complete.
Variables
Categorical
Search Keyword, Search Intent, Business Unit (All Nominal Categories)
Quantitative
Task Importance Score which was a metric I created based on users, sessions, and how many times each keyword was searched for.
Relationship
The chart displays a ranking relationship based on keywords and task importance score.
Main Message
The chart needed to communicate to business units which tasks users were coming to the AMA to complete.
Design Decisions
To show the ranking relationship, I placed the keyword category on the y-axis and the values on x-axis so you can see which keywords had the highest score to lowest score. I used color to show which words were linked to which search intent since different keywords are used with the intention of finding similar content to complete a certain task. I chose to filter on the Business Units so if we needed to communicate the information to a specific business unit about their content it would be easy to figure out which one. Also, it was a lot of data so we needed a way to break it up.
Takeaways
Many users come to the AMA website looking for the benefits that an AMA membership provides. We need more content on physician specialties. A lot of users come to our website to located CPT codes. Many users need assitance in writing cover letters.
Software Used
Power BI
User Task Importance Ranking based on Search Terms
2024
Problem
Trying to use search keywords input by users to determine what tasks users come on the website to complete.
Variables
Categorical
Search Keyword, Search Intent, Business Unit (All Nominal Categories)
Quantitative
Task Importance Score which was a metric I created based on users, sessions, and how many times each keyword was searched for.
Relationship
The chart displays a ranking relationship based on keywords and task importance score.
Main Message
The chart needed to communicate to business units which tasks users were coming to the AMA to complete.
Design Decisions
To show the ranking relationship, I placed the keyword category on the y-axis and the values on x-axis so you can see which keywords had the highest score to lowest score. I used color to show which words were linked to which search intent since different keywords are used with the intention of finding similar content to complete a certain task. I chose to filter on the Business Units so if we needed to communicate the information to a specific business unit about their content it would be easy to figure out which one. Also, it was a lot of data so we needed a way to break it up.
Takeaways
Many users come to the AMA website looking for the benefits that an AMA membership provides. We need more content on physician specialties. A lot of users come to our website to located CPT codes. Many users need assitance in writing cover letters.
Software Used
Power BI
User Task Importance Ranking based on Search Terms
2024
Problem
Trying to use search keywords input by users to determine what tasks users come on the website to complete.
Variables
Categorical
Search Keyword, Search Intent, Business Unit (All Nominal Categories)
Quantitative
Task Importance Score which was a metric I created based on users, sessions, and how many times each keyword was searched for.
Relationship
The chart displays a ranking relationship based on keywords and task importance score.
Main Message
The chart needed to communicate to business units which tasks users were coming to the AMA to complete.
Design Decisions
To show the ranking relationship, I placed the keyword category on the y-axis and the values on x-axis so you can see which keywords had the highest score to lowest score. I used color to show which words were linked to which search intent since different keywords are used with the intention of finding similar content to complete a certain task. I chose to filter on the Business Units so if we needed to communicate the information to a specific business unit about their content it would be easy to figure out which one. Also, it was a lot of data so we needed a way to break it up.
Takeaways
Many users come to the AMA website looking for the benefits that an AMA membership provides. We need more content on physician specialties. A lot of users come to our website to located CPT codes. Many users need assitance in writing cover letters.
Software Used
Power BI